Wechat official account registration3/10/2023 ![]() You can use it to chat with friends in China.If you’re starting out on WeChat and just getting to grips with it, getting your head around the basic functions of the app is easy with a personal account.You can add a photo from your phone, and then you’re done! You’ll be able to start adding contacts, following Official accounts, chatting, calling and more. ![]() ![]() Add the unique code into the app, and you can begin setting up your profile. Next, you’ll receive a phone number confirmation SMS. Simply open the app, tap ‘Sign Up’, enter your mobile number and tap ‘Sign Up’ again Getting a personal account is easy – simply head to or search WeChat in the App Store/Google Play to download the app.įrom there, you’ll be able to register from the app. On the discover feed, you can access ‘Moments’ which is essentially a news feed of public updates from friends, and various tools to find new content – from Top Stories to search features, that aggregate content published by Official Accounts. The other key tabs are your contacts, which you can add in all sorts of ways (from scanning their unique QR code, to joining groups, adding via mobile, sending email invites or the ‘friend radar’ which allows you to add people in close proximity – a great feature at events or conferences). There is a subscriptions folder which contains updates from all the Official Subscription accounts you follow. On login, you see a list of chats with your contacts, which include companies you subscribe to with a Service account. The interface is very similar to Whatsapp, with the main screen having a list of your chats, groups and key accounts you follow: The great news is that everything is in English, so you don’t have to worry about navigating a Chinese app. Personal accounts hark back to WeChat’s origins, which were creating a chat app that copied Whatsapp. Official WeChat Account – Companies without Chinese Licencesįor years, a personal WeChat Account was the only way for international users to engage on WeChat.Official WeChat Account – Companies with Chinese Licences.Here, we will break down each of the types of accounts available to international businesses, the pros and cons, and how to get them: In recent years, Tencent (the owner of WeChat) has gradually introduced a process where an international company can apply for an Official account and be verified, or whitelisted, to allow them to use the full functionality of WeChat and be seen by Chinese users. Traditionally, international companies can get an Official WeChat account, but content is restricted to users outside of China only. To further differentiate, accounts owned by International businesses are different again. Within Official accounts, you have a Subscription Account and a Service Account. The two main categories of WeChat accounts are Personal and Business, known in WeChat lingo as Official. ![]() In this article, you’ll learn the exactly how to get a WeChat account.įirst things first, is working out what kind of WeChat account you need, as they each have different processes. With over 1 billion accounts, 902 million daily users and 38 billion messages sent every day, it’s the biggest, most engaged social platform in China. Previous articles have covered why WeChat is a crucial platform and an amazing stepping stone for international businesses to launch a Chinese digital strategy. WeChat is by far and away the most important social media platform for any brand that wants to target a Chinese audience. ![]()
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